Telemarketing can help you generate leads, get qualified appointments, or make your sales directly. While it works fine on its own, we find that results are that much better when properly blended with other marketing programs.

For instance, a typically well-designed e-mail or direct mail program will generate a 1-2% response rate. In other words, we should be pleased if we get 1-2 positive responses out of every 100 prospects we try to contact. With a stand-alone telemarketing program, our experience has been that you will see 6-8% of the prospects on your list show strong interest in your product or service. Combining the two (in particular e-mail marketing and telemarketing follow-up) will raise your success rate into the 10-12% range. That's why we recommend coupling our outbound telemarketing with a permission based e-mail marketing program designed by EQUILIBRIX of Fort Lauderdale, Florida.

Mixing e-mail marketing with properly timed calls from the TSRs (telephone sales representatives) in our Halifax call center will help to maximize the number of appointments. We have found that the more you put your name in front of the prospect during a campaign, the better your results will be. Even better - design your e-mail newsletter to provide tips to your prospective clients. Outbound calls and e-mail messages are better received when your prospect knows that your contacts - whether by e-mail or by phone - translate to helpful information and value.

Give us a call today and we'll help you put together a TELEMARKETING+ program that will help you achieve your sales goals.